Imre FOLDES (Feld) The Strength of Hungarian Earth. 1916; Imre Foldes, the master of the silent movie poster, tended to portray the actors in entertaining sketches and melodramas from close up, in interaction, as though trying to create the pictorial equivalent of a chamber piece. He earned many commissions from the Hungarian film industry, which was growing rapidly at the time of the first world war, and he worked with solutions of a similar nature in, for example, one of the posters for Lyon Lea, from a play by Sandor Brody. However, for this same film he also conceived a grand, panorama-like scene (both versions are in the poster collection of the Hungarian National Gallery).
The film by Mihaly Kertesz (later Michael Curtiz) called The Strength of Hungarian Earth inspired Foldes to a dramatic depiction with a heightened atmosphere. The tone of tragedy and pathos was common in his posters for the press and for military loans during the war and the revolutions, and this continued in his political posters calling for the preservation of Hungary's territorial integrity. In his portrayal of the pain of loss, and of heroism as the patriotic willingness to make sacrifices, Földes not only used the political symbols of contemporary propaganda, but also the theatrical gestures of nineteenth-century stage artists, in all probability inspired by The Strength of Hungarian Earth. The world of imagery created by Kertész in his films, most of which are now lost, is preserved today mainly in the surviving posters, which makes them extremely important. Foldes clearly felt his work had a more general meaning than just to illustrate a film, as shown by the fact that he also published it under the title of The Feast of Saint Peter and Saint Paul for the Hungarian Red Cross. This version is also known from the Julius Paul collection.; IMG_3240.JPG; iPhone 5; f/2.4; 1/15; 400; ©ROY_GRUBB [4552]